ACUVUE partnered with eye care professionals to help people preserve and restore their vision. Now, their innovative products, have new technology that provides maximum comfort and improves long and near distance vision. Connected with their customers, ACUVUE aims to foster art education among younger generations by collaborating with street artists around the states.
Glasses are trendier nowadays, therefore we designed an expressive campaign for ACUVUE, hacking with our competitor, Warby Parker who design their stores to look and feel like classy libraries with different murals done by local artists of the specific location. Because, libraries have many restrictions and limits. ACUVUE created the Heart Freedom limited edition
collection, so people can be free and wear both contacts and glasses
Snapchat users grants access to a limited edition ACUVUE when scanning the
different murals at different Warby Parker locations around the U.S by using the app.
Codes are designated by location, and limited edition items can be accessed only by using a code.