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Basketball fans have argued over one question for years:
Who’s the real Melo?
So to introduce Meta Quest to hoops culture, we turned one of basketball’s biggest generational debates into a mixed reality showdown where fans could play, watch, and vote for the real Melo.
It started with a halftime takeover in different arenas.
Next, fans voted for their Melo through 2K-inspired challenges with limited-time rewards.
Then the showdown went live on Meta Quest exclusively to headset users.
For fans without headsets, we turned the debate into a live online event across Twitch and social media
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