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Cows have carried the milk industry for so long, and thanks to Chobani, they can finally take some time off.
‘Oat of Office’ transformed oat milk into a symbol of escaping burnout. And with every carton sold more cows went out of office.
It started with proving Daisy, Kevin, and Silvester were already on vacation.
Then cows officially checked out across OOH.
Next we approved more PTO with new packaging.
Then we derliverd.
And yes, cows even got their own flight.
Credits:
Art Director: Or Szyflingier
Copy Writer: Trinidad Lindon
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