People all over the world share one drink: Coca-Cola. It’s a single recipe that connects billions and creates a universal moment of refreshment. But that one recipe transforms into countless personal rituals, from how people grab it, hold it, pour it, and have it. So we reimagined one of Coca-Cola’s most iconic campaigns, Para Todos, and brought it to life for a new generation.
First
We launched an ad that celebrated the personal ways people have their Coke.
Then
We dropped limited-edition cans inspired by real drinking styles, from top holds to straw sips.
We showed up
Where refreshment happens most, with out of home murals and billboards that highlighted everyday Coke rituals.
We added
Personalized vending machines to let people choose how they want their Coke on the go.
We also introduced
“The Most Refreshing Station” in grocery and convenience stores, turning routine stops into personalized moments.
Finally
Created limited-edition coolers, glassware, and magnets based on the ways people most often reach for their Coke.
Created limited-edition coolers, glassware, and magnets based on the ways people most often reach for their Coke.
Credits:
Art Director: Or Szyflingier
Copy Writer: Trinidad Lindon