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To help people identify which sushi restaurants use real Philadelphia cream cheese in their Philadelphia rolls, we hired the ultimate authority on cream cheese to be our official taste tester: Dave, the famous bagel-loving guy behind the iconic Instagram account @oldjewishmen.
First
we announced Dave as the city’s newest food critic, and sent him to test the city’s best sushi spots.
Once Dave verified the restaurants
we did too. With targeted out of home...
On location
We had window stickers...
... and
.custom bobbleheads
Restaurants using off-brand Philly
got samples, so they could taste the difference.
And verified restaurants
were highlighted on our social media and featured on GrubHub for special offers.
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