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A Philadelphia roll might be the easiest place to get away with using the wrong cream cheese.
So we hired the ultimate authority on cream cheese to be our official taste tester: Dave, the famous bagel-loving guy behind the iconic Instagram account @oldjewishmen.
First, we made Dave the city’s newest food critic and sent him out to verify its sushi spots.
Once Dave verified the restaurants, we made it official with targeted OOH.
Then, Dave’s stamp of approval showed up at every verified spot.
And the restaurants that didn’t pass got a taste of what they were missing.
And the restaurants that passed got a little extra love on social and Grubhub.
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